About The Brand

JDAGR is a sneaker label created by John Dagr, a lifelong artist from Los Angeles. He uses sneakers to tell his story, with his perspective built into the lines, shape, and presence of each silhouette.

Los Angeles and the wider West Coast are constant reference points for the brand. It draws from specific moments in music, sport, art, style and youth culture that shaped Dagr, distilling those influences into silhouettes, proportions, and color stories that feel current while carrying a sense of memory.

Each release builds on that vision, shaped by the same influences and Dagr’s evolving view of style. Over time, the collections deepen the world around the sneakers and continue to carry that vision forward, release after release.